John Morrison Motors Limited has a long-standing presence in the automotive industry, established in 1983 on the Cork Road in Cahir, Co. Tipperary. Over the years, the company has represented various franchises including Rover, Honda, SEAT, FSO, Isuzu, Suzuki, and Mitsubishi. However, since 1990, it has held a highly successful BMW franchise, aligning itself with BMW's prestige brand as it gained prominence in Ireland’s luxury car market.

In 2008, the company upgraded its facilities, moving into a purpose-built, larger retail centre on a greenfield site near its original location. This new complex, twice the size of the previous premises, offers enhanced car display areas, additional customer parking, waiting spaces, and easier accessibility for clients. Morrison BMW has cultivated a loyal customer base across Ireland, especially in Tipperary, Kilkenny, Cork, Waterford, and Limerick.

A key factor in the company's success has been its dedicated and long-serving staff, whose commitment has helped maintain high customer service standards. Consistently ranking high in customer satisfaction surveys conducted by BMW Group, Morrison BMW prides itself on conducting business with integrity, providing personalized attention to each client, and fostering an intimate retail experience.

The expanding BMW range continues to drive demand, and Morrison BMW remains a welcoming and customer-focused dealership in Cahir, Tipperary.